"A household located in north London seeks an extraordinary and experienced instructor to support their smallest child on his first steps to turning into an British gentleman."
Upon seeing this post, you might readily miss the phrase "beginning" as mere figurative language.
However, it could be the crucial aspect of this distinctive job advert, as it attempts to hire a teacher for a one-year-old.
Hundreds of submissions have already been received since the unnamed family advertised their request for the £180,000 per year tutor, who needs to be "an exceptional individual".
Over the last few weeks, the advert has gained interest in the news, with several questioning why?
Innovative Idea
The CEO, head and founder of a global tutoring firm, which is assisting the family in their quest, explained that in spite of early scepticism, he considered the plan "forward-looking", and "innovative".
When he consulted the family, he said they understood the atypical nature of their requirement, and how early in age their son is.
Nevertheless, they clarified that they "preferred not to postpone any longer" to engage a tutor, as they had postponed until their elder sibling was five, and by that stage "cultural bias had already set in".
What precisely does the family mean by "cultural bias"?
It's "everything", the expert replied. "The way you eat, how you speak".
He said the elder child had absorbed "extremely delicate, unspoken signals" from the family, and had adopted their cultural habits. The family told Adam they wished to avoid this pattern to repeat itself with their younger child.
The intention: To bring in a British tutor, who needs to speak with RP, to influence the baby right from the beginning.
Natural Absorption
"A great deal of the learning at the beginning here is somewhat absorbed naturally," stated the CEO.
It's by means of this natural absorption that the family are expecting the child will pick up the UK customs they wish to impart.
He said the tutor had to be an individual who went to "prestigious academies – similar types of schools as the family plan to send their son to".
"The instructor simply needs to be the right kind of person, they'll be carrying out things they aren't even aware they're doing, simply by nature," he added.
Cost Not Relevant
The family informed the expert the chosen tutor should ideally also have knowledge of or enthusiasm in equestrian activities, winter sports, creative fields and musical activities so as to inspire the child in a broad spectrum of passions.
More than that though, he explained the family hoped the tutor to sign up the child on a variety of lessons so the child would be "pony-riding and picking up an instrument by the time they are about three years old".
In the family's view, helping their son grow into a "UK sophisticate" will lead to accomplishment and provide access.
"Taking into account the advantages and disadvantages of that, because it's certainly a class statement," he notes.
Yet, in spite of all this instruction in "Britishness", would the child pick up alleged cultural leaning from the globally influenced family he lives with in any case?
"Certainly", replied Adam. "They know this may not work, but they've just taken the attitude of, 'why not attempt it and we'll proceed as early as we can', because the price of it is not a concern," he said.
Idealistic and Unrealistic
Several in the tutoring industry who share these concerns.
Another CEO, head and founder of an educational organization, who provides personal educators, stated that "the process of adopting dual cultures, or indeed, discovering oneself, is something that must be experienced personally, not manufactured."
He wrote that he had emigrated from China to the United Kingdom at the period of 7 years old, and had been raised understanding and practicing dual heritages. He progressed to study at the University of Cambridge.
"The concept that one individual can act as a embodiment of Britishness, a person who can in some way transplant the attributes of a UK sophisticate upon a infant child, strikes me as optimistic and unrealistic," he wrote.
"In my experience, engaging a distinctly English tutor from babyhood will not instantly produce the goal they desire.
"I did not have that kind of mentor, and yet I have been lucky enough to live numerous of the opportunities they hope for their son."
He continued: "The reality is, personal identity cannot be imposed from the outside; it must be chosen, and it must originate internally."
Acquiring Englishness
Naturally, UK identity is something Adam believes can be educated – and sold.
"In my view the fact that the global community views us in this respect is something that we should be cherishing|valuing|appreciating